Work. Product design, Growth, DesignOps.

I’ve been building SaaS, educational and collaboration products for the past 9 years. I work as in-house designer for startups I feel aligned with. Designing software that can produce artifacts of knowledge and media is my favorite thing in the field.

I’ve been trusted by

Case studies

Ways of working

I see my main role in ability to match experience needs, constrains and business goals; narrow down the options, set a good pace (especially in Growth) and advocate for the user.

  • Product design

    Design for product, features and systems.

  • Growth design

    Design for CRO, activation, retention and experiments.

  • User research

    Qual and quant research.

  • DesignOps

    Team workflows, systems, comms and mentoring.

  • Structure

    I act as a project manager, I like structure and being on track.

  • AI assisted

    AI is a powerful technical tool, but we drive conceptual design.

Product resources